A visitor takes photos of the headquarters of China Banking and Insurance Regulatory Commission (CBIRC) in Beijing File photo: IC

Chinese fin-tech company Mashang Consumer Finance Co said on Tuesday that it has redressed a red flag after the company was found infringing consumer rights through use of a misleading marketing strategy.

A senior representative from Mashang Consumer Finance said that the company had dealt with the concerns raised, and will continue to optimize and improve on the protection of consumers' rights and interests under the guidance of the regulators. 

The company was found by China Banking and Insurance Regulatory Commission (CBIRC) to have engaged in false marketing, non-compliant product pricing, non-compliant student loan management, and a flawed consumer protection system in addition to a number of other issues which were deemed to be in breach of consumer rights and fair trade regulations.