Photos of entertainers who signed the letter of commitment Photo:Courtesy of Mango TV
Over the past month, at least three Chinese pop stars have been the target of boycotts or even detained by police because of scandals. In response, more than 80 Chinese entertainers on Monday banded together to sign a letter of commitment, promising that they will set a good example for young people so that the entertainment industry can return to a positive and healthy environment.
An employee at Chinese video platform Mango TV told the Global Times on Monday that the company organized the more than 80 entertainers, including Chinese singer Ding Dang and Chinese-American singer Cindy Yen, to sign the letter of commitment in response to entertainers who have recently ignored their responsibilities as celebrities by breaking the red line of ethics and law.
The letter of commitment said that entertainers in the new era should resolutely reject illegal and immoral behavior, and insist on being a guardian of mainstream values.
The entertainers promised in the letter that they will reject vulgar and poor-quality performances and will adhere to creating works that consider the needs of people. They will also fight against the distortion of facts and defamation against others to build a healthy industry environment.
The letter of commitment has become a hot topic on China's Twitter-like Sina Weibo, with the related hashtag earning more than 230 million views on the platform.
Entertainers on Mango TV variety show Call Me by Fire also supported the campaign and forwarded the letter of commitment on the social media platform.
Mango TV has established a Communist Party of China (CPC) branch specially for entertainers who work for the platform, which has organized entertainers to join in many social activities to play a positive role in society.
In less than a month's time, Chinese-Canadian pop star Kris Wu, Chinese singer Huo Zun and actor Zhang Zhehan have seen their careers go up in flame due to scandals involving immoral and even illegal behavior.
Zhang was criticized by Chinese media and authorities, including the Central Commission for Discipline Inspection of the CPC, and all of his social media accounts were deleted after photos of him visiting Japan's notorious Yasukuni Shrine, which honors some of Japan's worst war criminals, in 2017 resurfaced online.
Huo became the target of netizen anger after an ex-girlfriend accused him of being immoral and disrespectful toward women. On Saturday, he announced that he was leaving the entertainment industry.
Wu was even detained by police in connection to accusations of raping underage girls.
The letter of commitment Photo: Courtesy of Mango TV