Ablimit makes Xinjiang nang. Photo: Screenshot of a video posted by Xinhua News Agency

A restaurant owner in Nanchang, East China's Jiangxi Province, has seen a long line of enthusiastic customers recently since he became a local "hero" for saving a drowning man. 

Ablimit, the owner of a restaurant of Xinjiang nang, a special grilled bread in Northwest China's Xinjiang Uygur Autonomous Region, told the Xinhua News Agency on Saturday that he is now "too busy" handling the large number of orders from Nanchang citizens, which increased from some 150 a day previously to nearly 1,000. 

His restaurant became popular after a video of him jumping into the Ganjiang River to save a drowning man on August 8 widely circulated online, which attracted local people to come to support Ablimit's business. 

A customer said he drove to Ablimit's restaurant with his family to buy 60 nang, which would take about one and a half hours to make. 

He said he did this just to show his respect and support for Ablimit's heroic action of risking his life to save someone in danger.