A saleswoman promotes stuffed toys via livestreaming at an international trading center in Baigou New Township, Baoding City of north China's Hebei Province, Feb. 2, 2021. Traders in the Baigou New Township have launched an on-line shopping event for the upcoming Chinese Lunar New Year, where price discounts, electronic coupons, and purchase subsidies are offered to attract more buyers for their commodities such as suit cases, garments, and stuffed toys. (Photo by Feng Yun/Xinhua)

China plans to establish a credit evaluation system for livestreaming anchors and businesses as part of measures to safeguard the rights and interests of consumers, according to a notice posted on the Ministry of Commerce website on Wednesday. 

The ministry is soliciting public comments on the matter.

The ministry said it will regulate rewards given to anchors, and will also classify accounts in terms of such factors as content and users' ages, and those accounts will be suspended or fined based on their impact or degree of harm.

China's livestreaming sector has witnessed solid growth in past years. Huya Inc, a leading game livestreaming platform, announced on Tuesday that net revenues for the second quarter of 2021 increased by 9.8 percent year-on-year to 2,962.4 million yuan ($458.8 million).

"In the second quarter, we amplified our efforts in enriching our content offerings and attracting users, which drove steady growth of mobile users," said CEO Rongjie Dong. "Going forward, it is crucial for us to continue to expand our content ecosystem and optimize user experience in order to solidify our foundation for future growth opportunities."

Catherine Liu, CFO of Huya said it will grow its user base and improve monetization to maintain and strengthen its leading position in the game livestreaming industry.

DouYu International Holdings announced its unaudited results for the second quarter, showing that total net revenues were 2,336.8 million yuan, compared with 2,508.2 million yuan in the same period of 2020.