Chinese stand-up comadian Li Dan Photo: VCG

China's most well-known stand-up comedian Li Dan was fined for more than 870,000 yuan ($134,347) for an ad for women's underwear that was insulting to women, thus violating China's Advertising Law, Beijing authorities announced on Tuesday. 

According to the official WeChat account of the Administration for Market Regulation in Beijing's Haidian district, the ad was discriminatory toward working women, "was vulgar and insulting to women's dignity."

According to media reports, on February 24 Li published a video on his account on China's Twitter-like Sina Weibo for Beijing-based underwear brand Ubras, in which he said that underwear is "equipment that can help women win by lying at the workplace." 

Later that day, Li and the brand pulled the ad and apologized on Sina Weibo, saying "the promotion was indeed improper and I should have expected the impact it would have." 

According to the announcement of the fine, Li was also in violation of endorsing a product that he had not used himself. 

Many Chinese netizens express their support for the fine, criticizing the public figure for using "vulgarity as humor."

"Entertainers should take responsibility for their behavior. This punishment is a warning for them," one Chinese netizen commented on Sina Weibo. 

Li, 31, is one of the most famous stand-up comedians in China. He is seen as popularizing stand-up comedy, which used to be a subculture, among the Chinese public through his 2017 stand-up comedy program Roast and Rock.