The Danish Embassy in China held a press conference on Wednesday afternoon to introduce their newly built Hans Christian Andersen museum to Chinese audiences, wishing to attract more tourists amid a travel industry hit by COVID-19.
Thomas Østrup Møller, ambassador of Denmark in China dilivered a speech at the press conference on Wednesday afternnon in Beijing. Photo: Courtesy of Kuaishou
Cooperating with China's social media platforms, the Danish embassy and the museum will launch a three-day livestreaming activity between September 16 and 18 to interact with China's Andersen fans.
The museum, named Hans Christian Andersen House, is located in Odense in Denmark, the writer's birthplace.
Inside the newly built Hans Christian Andersen House shot by photographer Laerke Beck Johansen. Photo: Courtesy of The Denmark Embassy in China
Inside the newly built Hans Christian Andersen House shot by photographer Laerke Beck Johansen. Photo: Courtesy of The Denmark Embassy in China
Inside the newly built Hans Christian Andersen House shot by photographer Laerke Beck Johansen. Photo: Courtesy of The Denmark Embassy in China
Thomas Østrup Møller, Ambassador of Denmark to China, talked about Andersen's relationship with the country in his speech at the press conference. "Hans Christian Andersen was fascinated by China, a place that is so far way that you could only imagine it.
"Andersen never got to visit China, but the country became an inspiration for some of the writer's most famous fairy tales."
Andersen's fairy tales have been popular in China for decades since being introduced to the country in the 1950s, said Liu Zhen, vice president of China's short video platform Kuaishou, adding that "his stories inspired generations of people."
Møller then expressed his welcome to Chinese visitors heading to Denmark after the international travel restrictions are eased.
"I know that international travel is still restricted, but I encourage you all to put a visit to the Hans Christian House on top of your list when travelling resumes again."
