A market in Shanghai featuring China-Chic products attract consumers, on October 15, 2021. Photo: VCG

A recent survey shows that over 90 percent of Chinese consumers said they are willing to reach into their pocket to buy China-Chic products, a style that evokes classic Chinese designs.

A survey conducted by the research center of the China Youth Daily shows that among 2,012 participants, 96 percent are willing to pay for China's chic design products.

The result also shows a preference by the younger generations, with generation Z making up the majority. Of all the participants, 32.4 percent were born in the 1990s and 22.1 percent in the 2000s.

The data show that 92.4 percent expect more elements of Chinese design out in the market.

Also, based on data from Baidu collected in May, the younger consumers have been paying more attention to Chinese brands, animations and technology designed in China. 

Many consider that this preference is the result of domestic design and cost-effectiveness of the products.

"I think the China-Chic style suites me more and after all of these years of development and improvement, we can ensure most of their quality," Chen Jiayi, a student from Tianjin, mentioned, adding that, "as a matter of fact without the import tax they are not that expensive after all."

Apart from that, "it is chic and it simply gives a sense of confidence because it symbolizes our culture," Zhichen, a China-Chic style enthusiast who had to wait for a whole year for a pair of popular domestic brand slippers that were out of stock, told the Global Times.

Other analysts said that it is also thanks to the popularity of cultural and creative designs that many galleries and museums such as The Palace Museum have been showcasing in recent years.

A former curator of The Palace Museum mentioned in a previous report that the revenue of the cultural and creative design products reached 1.5 billion yuan ($230 million) in 2017.

A cartoon designer from Beijing named Ai Kaiqi, who sells pavilion-like popsicles, praised those creative designs saying that they make people want to have a bite but at the same time, they do not want to spoil the exquisiteness.