Online shopping platform Lazada launches its biggest promotion programs of this year in Vietnam on the occasion of Double Eleven Sales, which falls on Nov. 11, 2019. (Xinhua)

Lazada, the Alibaba-backed e-commerce marketplace operating in Southeast Asia, said it will have doubled the brands participating in this year's Double 11 shopping festival, with the aim to attract more overseas shoppers.

It is estimated that about 800,000 brands and merchants from all over the world will participate in this year's Lazada promotion, Raymond Yang, Lazada's COO said on Wednesday night. 

In 2020, it only took 100 seconds to achieve $11 million in sales, with more than 40 million users and 400,000 brands and merchants participating in the event, according to Yang.

Data shows that Lazada, one of the largest flagship e-commerce platforms in Southeast Asia, has more than 110 million annual active consumers across six Southeast Asian countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Since 2019, Lazada has started to promote a "Shoppertainment" strategy, which delivers the digital economy to Southeast Asian consumers through special interactive features such as live broadcasts and games. 

Lazada is also aiming to shorten delivery times, with many merchants now able to push previous delivery times of 7-14 days to less than 7 days. The fastest package delivered so far reached its purchaser on the second day of the Double 11 festival, Shawn Louis, the executive general manager for Cainiao said.

Louis said with the help of Cainiao, it was estimated that more than 2,000 tons worth of parcels will fly directly from China to be delivered to shoppers across six Southeast Asian markets. 

Global Times