The exhibition area for Bauhinia Culture Group Photo: Courtesy of Cui Xiaomei

The exhibition area for Bauhinia Culture Group Photo: Courtesy of Cui Xiaomei

China's new state-owned cultural enterprise Bauhinia Culture Group is attending the Guangzhou Cultural Industry Fair 2021 for the very first time, which runs from Saturday to Monday in Guangzhou, South China's Guangdong Province. 

A key cultural enterprise, Bauhinia Culture owns Sino United Publishing, China Art and Entertainment Group and Sil-Metropole Organization Ltd, covering filming, publishing and the performing arts. 

Its booth at the Guangzhou Cultural Industry Fair 2021 showcases its rich list of businesses as well as interactive programs for its publications, online reading platforms and introductions to drama performances.

The China Art and Entertainment Group has set up an introduction section to its theater chains as well as original musicals like Sanxingdui, the Chinese version of Turandot and A Lifelong Journey. 

The most noteworthy is the Guangzhou Opera House exhibition area, which uses immersive panoramic digital experience technology to move its key facility "5G Smart Theater" to the exhibition hall. With the help of Huawei's high-tech video production system MediaCube, the audience can watch exciting performances such as Butterfly as if they were sitting in a theater.