A staff member promotes nang flatbread via online live broadcast at a food industry park in Payzawat County, Kashgar, northwest China's Xinjiang Uygur Autonomous Region, Sept. 12, 2020.

Several foreign ambassadors to China made appearances in a livestreaming session over the weekend to promote products from their countries, which were sold out within minutes, demonstrating China's massive consumer market and burgeoning livestreaming e-commerce sector.

These ambassadors made promotions during an international charity event held by China's Foreign Ministry, aimed at improving medical conditions in Jinping and Malipo counties in Southwest China's Yunnan Province, with the proceeds from this sale.

During the event, Moldova's Ambassador to China, Dumitru Braghiș, brought more than 300 wines, as the country enjoys the largest winery and red wine reserves in the world. As soon as he took the stage, the 300 bottles of wine were sold out, a great start for the evening's live sales.

The Sri Lankan Ambassador to China, Palitha Kohona, brewed local black tea on the spot, and before the fragrance of the tea had spread, nearly 200 bags of tea had been snapped up.

Gianpaolo Bruno, commissioner of the Italian Embassy in China, promoted local delicacies, including balsamic vinegar, olive oil, vegetable salad and wine, which satisfied the taste of audience members, with hundreds of comments on purchasing the products. 

Ambassadors from Indonesia, Pakistan and Ireland also made appearances during the event to promote their products. 

Experts said that the event not only helped improve the medical conditions in remote areas in China, but also helped promote high-quality foreign products in the vast Chinese consumer market.

According to a report by the China News Service on Sunday, Braghiș said that he is optimistic about the Chinese market after this event, expressing his hopes to see more green agricultural products from Moldova in China next year. Kohona praised the livestreaming e-commerce sector, which has provided experience for Sri Lanka in revitalizing its agriculture and creating a new model of consumption.

Naeem Iqbal Cheema, counselor at the Embassy of Pakistan, said that livestreaming e-commerce has become a popular trend in China, followed by many countries, which is a boon for both buyers and sellers. He added that Pakistan will share more products with Chinese friends, as the country is an agricultural powerhouse and its industry has gained rapid development, according to the report.

As China's livestreaming economy enjoys rapid development and great potential, many countries have joined livestreaming e-commerce events. 

Earlier in November, a livestream session organized by China Media Group helped sell 120,000 cans of hand-peeled pine nuts from Afghanistan, with transactions hitting more than 10 million yuan ($1.56 million), in an effort to help the Afghan people to overcome their economic difficulties.

Global Times