Photo: Screenshot of Olympic flagship store on Alibaba's e-commerce platform Tmall

Although the Beijing 2022 Winter Games are coming to an end, the Beijing 2022 super star Bing Dwen Dwen continues to make waves as a new souvenir of the mascot, a gold necklace, received more than 7,000 pre-sale orders in two hours after it debuted on the online Olympic flagship store on Alibaba's e-commerce platform Tmall on Saturday. 

The necklace, which costs of 1,280 yuan ($202.4), weighs about 1.6 grams and would be delivered in at least 45 days after purchase, according to information on Tmall. 

The store is also set to put on shelves a variety of licensed products themed after Bing Dwen Dwen on Sunday, the day when the closing ceremony of the Games will be held.

Bing Dwen Dwen Photo: VCG

There has been a Bing Dwen Dwen frenzy since the beginning of the Games, leading to a huge shortage of Bing Dwen Dwen related products and many netizens crying on social media platforms that they can't get the mascot. 

According to media reports, many people have to queue up for at least one hour before getting into a licensed store in the Wangfujing street in Beijing to buy a Bing Dwen Dwen and the store only sells 1,000 per day. 

As the love affair with the mascot continues, the listing price of one Bing Dwen Dwen pin from a launched non-fungible token collection on official trading platform nWayplay also surged to more than 10 times the issuing price for the total set of three pins, ranging from $450 to $1,350 on Thursday. 

Global Times