The opportunities of city life have attracted many migrant workers, but in recent years the carefree nature of rural life has resonated more. Recently, four young men from the village of Tongren mountain, Southwest China's Guizhou Province, who were born in the 1990s, have attracted the netizens' wide attention. Years ago, they had left their hometown in search of work. In 2020, they returned home together, and as a small team began documenting rural life in short videos.

The young man in the video, Zhou Zhou, cooks an authentic countryside dish every day and has been praised by millions of people, earning him the title of "Li Ziqi's male version. In his video, Zhou Zhou was cooking while explaining in the Guizhou dialect. The authentic village dishes he cooks every day include preserved pork with garlic sprouts, twice-cooked pork slices, and Guizhou-style fish in sour soup.

"This is my ideal life — cooking, eating and chatting with a few good friends, a peaceful, slow-paced life," one netizen said.

Zhou Zhou now has more than 10 million followers on the short video platform. Many seem to yearn for not only the leisurely rural life, but also the local delicacies featured in his videos. Zhou Zhou said that they hope to rediscover the beauty of countryside life and unite millions of people through reminiscing their hometown.