Toy of 'Galloping Horse Treading on a Flying Swallow' from Gansu Provincial Museum. Photo: web

What happens when cultural relics from the Gansu Provincial Museum meet with plush toys? On Monday, a plush toy featuring the artifact "Galloping Horse Treading on a Flying Swallow" from the Gansu Provincial Museum in Northwest China's Gansu Province has become a hot topic among netizens. 

This plush toy accurately reproduces the posture and details of the cultural relic using cute and soft shapes. The toy quickly topped the list of popular sales after it was launched on the Museum's official Taobao store on June 14, with monthly sales reaching more than 1,000 orders. In addition to plush toys, the museum also launched a series of kites, bookmarks, folding fans, and other creative cultural products. In recent years, creative design has not only made cultural relics easy to reach and entertaining, but it has also allowed people to get closer to their traditional culture. This new concept has gradually been recognized and welcomed by people. "These toys and products not only keep cultural relics alive, but also help develop the traditional culture. Children will also be interested in learning about history," one netizen said.