Photo from Fenjiu

Photo from Fenjiu

A Fenjiu International Flash Store with the theme of "China Fenjiu Enjoys Prestige in the World" was launched in Haikou Duty Free Shop, South China's Hainan Province on January 25, 2022 The overall layout of the venue was divided into three sections, the "Fenjiu" enjoying cocktail area, the Fenjiu liquor culture international knowledge dissemination area and the 360 ring shot area, each area had its own innovative point, which made the event eye-catching and popular, showing the rejuvenation, fashion and internationalization of Fenjiu liquor. 

Yuan Qingmao, Party secretary and chairman of the board of directors of Fenjiu, emphasized that the internationalization of liquor is the focus of competition in the industry today. Taking its next step, Fenjiu will continue to explore overseas markets, follow the national the Belt and Road Initiative and Shanxi Province's "New Highland of Opening to the Outside World, "focus on the Asia-Pacific market, seize the vast market opportunities brought by the development of Guangdong, Hong Kong, Macao and the Greater Bay Area and RCEP, and seek new opportunities for development in China and ASEAN countries. We will continue to enhance the international brand image of Fenjiu.