People visit a booth at the IFA 2022 in Berlin, capital of Germany, on Sep 2, 2022. The German tech fair IFA 2022 opened to the public in Berlin on Friday, for the first time since the start of the COVID-19 pandemic. In 2020, the fair was restricted to professional visitors, while last year it was canceled. Photo:Xinhua

Nearly 260 Chinese companies, from industry giants to micro firms, have displayed their latest devices and technologies at German tech fair IFA 2022, showcasing their commitment to integration with the global market, despite the US government' intensified tech crackdown. 

Arriving at the exhibition center, the Global Times felt that "Chinese characteristics are particularly strong". A large advertisement of Chinese home appliance company Haier hung outside the glass wall of the exhibition center, and many Chinese people were seen inside and outside the exhibition.

Other domestic brands such as Huawei, TCL, Lenovo and Honor also had a presence at the show. 

Lenovo said in a statement it sent to the Global Times on Monday that it has updated its product lineup during the event, and released innovative products such as the new ThinkPad X1 Fold folding screen notebook and Yoga smart glasses. 

Huawei also displayed its smartphone series Nova 10, although US sanctions have greatly slashed its smartphone sales in the European market.

According the Global Times' observation, Chinese home appliances got the most attention, focusing on the latest technological concepts and cutting-edge products, such as artificial intelligence, virtual reality and LEDs.

Many Chinese small and medium-sized enterprises also exhibited various small household appliances, electronic accessories and other products. 

"It's worthwhile to come to the exhibition. We have signed a lot of orders, and some of them are routine customers from Europe and other places. Everyone is happy to meet face to face again," an exhibitor from Shenzhen in South China's Guangdong Province said on Sunday. 

Makers of China's home appliances have achieved independence in important technologies such as displays, chips, intelligent interconnection and preservation technology, and they no longer rely on foreign technologies. That will help Chinese home appliances to enter the international market unimpeded despite US sanctions, an industry observer at the event told the Global Times on Monday.

"The return of Chinese companies to the exhibition is a good sign for the entire industry," a German exhibitor told the Global Times on the sidelines of the event on Monday.

Chinese firms' increasing presence at the show comes as many have scaled back from similar shows in America such as the Consumer Electronics Show (CES) in the US, due to Washington's reckless crackdown.

Last year, top Chinese companies that used to attend CES, the world's largest consumer goods show - including Huawei, DJI and ZTE - were absent from the event.

As one of the biggest tech shows in Europe, the German tech fair IFA 2022 opened to the public in Berlin on September 2 and will last until Tuesday. It's being held for the first time since the breakout of the COVID-19 pandemic. In 2020, the fair was restricted to professional visitors, and last year it was canceled.

More than 1,100 exhibitors from 46 countries and regions took part in this year's exhibition, although the number of exhibitors was much less than the 1,900 exhibitors in 2019. 

Global Times