Illustration: Chen Xia/GT

A recent study revealed that 79.83 percent of Chinese university students polled are willing to support domestically made products. In the past, foreign clothing, cosmetics, milk powder, and other goods were always prioritized in Chinese people's consumption lists. However, Chinese brands have quietly improved in recent years in terms of design, product quality, and technological innovation, which has led them to rise rapidly in markets, gaining increasing popularity in various shopping malls and on e-commerce platforms. The rise of Chinese brands is evidence of the transformation of "made in China." In addition to the fact that the quality of domestic products has made great progress, national pride also matters a lot for young people's growing interest in domestic brands. For many young people, the support of domestic products represents a kind of heartfelt recognition and appreciation for the nation.