Rémy Cointreau Booth at the 5th CIIE Photo:Courtesy of Rémy Cointreau

Rémy Cointreau Group, a world leader in the global spirits market, brought iconic brands including recently released premium products and special editions at the fifth China International Import Expo (CIIE) for the third consecutive year.

The active participation of Rémy Cointreau in CIIE not only reflects its long-term commitment and investment to Chinese market, but also reiterates its consistent determination to continuously bring more exceptional products and services to Chinese consumers, as well as showcases the contributions to achieving the goal of halving carbon emissions along the entire value chain by 2030 and achieving zero-carbon emissions by 2050.

At CIIE, The Group has introduced LOUIS XIII THE DROP, a true innovation by the iconic Cognac, to the consumers for the very first time, which has attracted the attention of many guests who came and stopped by. With THE DROP, the new generation is entrusted with the essence of LOUIS XIII in its purest form, which is also reflecting a spontaneous mood and mindset: Loud, Glowing, Bold, Smooth and Bright.

Meanwhile, at the CIIE official launch platform, Rémy Cointreau unveiled three new Cognac & Whiskey products, including Rémy Martin CLUB Cognac Fine Champagne "Iridescent Dreamland", Bruichladdich Black Art 10.1 and Octomore 13.1, on November 7 to the Chinese consumers with the respect to CIIE.

All of the Group's brands in China, including the legendary LOUIS XIII, Rémy Martin, Telmont, Cointreau, Bruichladdich and The Botanist were exhibited together at the booth, showcasing the Group's rich portfolio. 

"In recent years, the consumption of imported spirits in the Chinese market has continued to expand, with a stronger increase on the segment of premium and luxury products. For Rémy Cointreau, CIIE represents a great opportunity to showcase its portfolio of exceptional maisons and products and to reaffirm its commitment to the Chinese market." said Sophie PHE, Chief Executive Officer of Rémy Cointreau China.


 

Sophie PHE, Chief Executive Officer of Rémy Cointreau China, at CIIE Photo:Courtesy of Rémy Cointreau

Sophie said that Rémy Cointreau has always regarded China as one of the most important strategic markets in the world, and looks forward to further working with other partners to create high-quality services and help Chinese consumers achieve a better life.

Since the first bottle of LOUIS XIII entered the Chinese market, adhering to the high-end product layout has always been one of Rémy Cointreau's key strategies in China. The group has a total of 14 premium brands, covering many categories including cognac, whisky, champagne, liqueur, gin and rum.

In recent years, thanks to the rapid development of new consumer markets, various novel consumer scenarios and formats have emerged. Rémy Cointreau has taken the lead in responding to the current consumer development trend, and has continued to make efforts to bring consumers a different dimension of exceptional experience, while insisting on the pursuit of high quality.

In addition to providing diversified product choices for the Chinese market, Rémy Cointreau has also actively held a series of events for local consumers from high-end whisky dinners and champagne tastings to bartender competitions. A variety of brand marketing activities have injected new opportunities and vitalities into the development of the domestic foreign spirit market.

With the advent of a new consumer era, the integration of online and offline consumption is increasingly becoming one of the leading consumption patterns. As the market leader in premium spirits, Rémy Cointreau has established a closer and more efficient communication mode with consumers through its precise layout in e-commerce business, and also helped the group to make use of more flexible and diversified consumption channels to better meet consumers' multi-level personalized needs. Those efforts have promoted the structural improvement and high-level development of the country's consumer market. 

Exhibiting at CIIE for the third consecutive year and premiering a number of new products during the event, all these initiatives demonstrate Rémy Cointreau's determination and commitment to long-term development in the Chinese market. In the future, the Group will continue to increase its presence in the domestic high-end spirits market with practical actions by bringing more diversified products and services to Chinese consumers to promote the development of high-quality consumption.