A representative of Xinghuacun Fenjiu, a famous Chinese liquor brand, paid a visit on Sunday to Affonso Massot, executive deputy director deneral of the General Office of International Relations of Sao Paulo State, Brazil, and introduced in detail the origin and development history of Fenjiu, as well as the group’s plan to enter the Brazilian market.

Fenjiu Group officially enters the Brazilian market. Photo: Courtesy of Fenjiu

Affonso Massot pointed out that "Brazil is a major producer and consumer of alcoholic beverage, which accounted for nearly 5 percent of Brazil's manufacturing GDP in 2020." He expressed his wishes for Fenjiu's entry into the Brazilian market, and put forward his personal suggestions from the perspective of Brazilian consumers, including product labeling, pricing strategy and marketing.

The meeting was reported in detail on the political and economic section of VEJA, a popular media website of the Sao Paulo state government.