People have fun at a ski resort in Jilin, northeast China's Jilin Province, Jan 23, 2023. Photo:Xinhua

 

People shop at a shopping mall in Changchun, northeast China's Jilin Province, Jan 23, 2023. Photo:Xinhua

 

People shop at Haikou Riyue Plaza Duty Free Shop in Haikou, south China's Hainan Province, Jan 25, 2023. Photo:Xinhua

 

This aerial photo taken on Jan 24, 2023 shows an ocean-themed lantern show in Qingdao, east China's Shandong Province. Photo:Xinhua

 

People shop at Haikou Riyue Plaza Duty Free Shop in Haikou, south China's Hainan Province, Jan 25, 2023. Photo:Xinhua

 

People tour an ocean-themed lantern show in Qingdao, east China's Shandong Province, Jan 24, 2023. Photo:Xinhua

Heated competition for Spring Festival visitors has resumed at Chinese scenic spots, shopping malls and cinemas, following the end of a three-year lull caused by the COVID-19 pandemic.

The northeast provinces of Jilin and Heilongjiang have launched consumption voucher schemes to capitalize on the golden period of ice-and-snow travel.

In the southern province of Hainan, duty-free stores have witnessed the surge of tourists recently with their attractive prices.