HUALUXE Hotels and Resorts Brand Ambassador Jingting Bai Photo: Courtesy of HUALUXE

HUALUXE Hotels and Resorts, a member of IHG Hotels & Resorts, recently announced its partnership with new brand ambassador - actor Jingting Bai, leveraging his calm and elegant demeanor to convey the refined elegance of Chinese aesthetics to guests. As the first upscale premium hotel brand tailored for Chinese guests, HUALUXE Hotels and Resorts has always adhered to the core concept of "promoting Chinese culture and heritage" and has infused classic Chinese elements and a strong Chinese cultural sentiment into numerous aspects of the hotel.

Culture is a cumulative and precipitated way of life. Nowadays, many hotel brands are emphasizing "localization" and constantly seeking to rediscover the Chinese way of life. Following the year 2022's 10th anniversary of the brand, HUALUXE Hotels and Resorts underwent a comprehensive upgrade in terms of clothing, food, accommodation and HUALUXUE Gathering, launching the "Eight Refined Cultural Activities," based on Chinese traditional elegance as its core, as a continued extension of the brand's exclusive IP "HUALUXE Gathering." This makes the hotel not only a place to stay, but also a carrier for in-depth cultural experience and communication. 

"The essence of Chinese culture permeates every aspect, from the refined experiences in dining and seasonal transitions to captivating moments," said Bai.

In terms of "clothing," HUALUXE Hotels and Resorts has "tailored" its employee uniforms in collaboration with Chinese high-end fashion brand GRACE CHEN. The uniforms not only convey a unique Oriental charm in color selection and design, but also embody a temperament of both elegance and resilience.

"Food" has always been an important part of Chinese culture. HUALUXE has developed an accurate understanding of Chinese consumption habits. Its Chinese restaurant brand Cai Feng Lou is based on classic Cantonese cuisine, combining the chef team's insight into local culture with other cuisines' features, allowing diners to appreciate the art of Chinese etiquette embodied by HUALUXE through a table of delicacies. As a partner of Bai's current hit TV series Destined, HUALUXE has launched a Chinese-style afternoon tea, presenting a variety of handmade tea snacks with both beauty and charm.

In terms of accommodation, HUALUXE conveys the refined elegance of Chinese aesthetics and connects Oriental aesthetics with contemporary life. The new Version 2.0 Design embodies the beauty of Chinese traditional craftsmanship and color system in a "one stay, one heritage" concept. The signature F&B highlights the taste and beauty of Chinese culinary culture. Gardenesque scenes showcase the essence of traditional Chinese garden architecture in a natural and relaxed manner, while the spatial sequence presents the aesthetics of traditional indoor architecture. HUALUXE Gathering, meanwhile, conveys the elegance of Chinese social spaces and etiquette. These design features comprehensively present the experience of Chinese aesthetics to guests.

"HUALUXE Gathering" is the exclusive IP of the HUALUXE brand. As a continuation of its philosophy, the "Eight Refined Cultural Activities" allow guests to experience the essence of diverse Chinese cultures at a deeper level through rich and immersive experiences such as tea ceremonies, chess matches, musical performances, gardening, savoring the sound of rain, calligraphy and literary pursuits, and to further enjoy Chinese aesthetics. 

The immersive experience of Chinese aesthetics has won the HUALUXE brand a large number of fans. Currently, HUALUXE Hotels and Resorts has totally 20 hotels in operation and another 22 hotels under construction in the Greater China region.