Xiao Hong Photo: Courtesy of Perfect World

With the fast development of digital intelligence technologies such AIGC, society is evolving in the direction when it comes to the integration of digital and realism. The digital content is playing an important role in the applying of cutting edge technology. 

"The relationship between e-sports and AI (artificial intelligence) is very early and deep," said Xiao Hong, CEO of Perfect World at a media event in Shanghai on Thursday. 

He reviewed the importance development stages of AI in the field of e-sports with a historical perspective. 

He believes that driven by artificial intelligence, training, content creation, production methods, experience scenarios,  e-sports will be continuously optimized and upgraded in the future.

As a leader in the industry, Perfect World launched in 2017 and established an AI center this year, which is fully in charged by Lu Xiaoyin, its Co-CEO and President. 

According to Lu Xiaoyin, Perfect World Games has applied AI technology to multiple links in the R&D pipeline, such as intelligent NPCs in games, scene modeling, AI painting, AI plots, and AI dubbing. The virtual digital human was also created as a demonstration case of business innovation in the China International Fair for Trade in Services.

As content products, digital entertainment products such as games and film and television series have distinct cultural attributes. 

Lu and Xiao shared their profound insights on innovating and inheriting culture and resonating with the times.

"Cultural connotation is the soul, cutting-edge technology is the body, and art style is the value of appearance, so that the game will become a living body with flesh and blood and soul," said Lu, who believes that Chinese gamers should have a kind of cultural consciousness and let Chinese traditional culture become a source of inspiration.