Photo: VCG

Many Chinese netizens have voiced their eagerness to stay awake into the early hours of Wednesday morning Beijing time to witness the launch event of the iPhone 15.

Apple is set to host an event named "Wonderlust" at 1 am Beijing time on Wednesday, where the unveiling of the iPhone 15 and other next-generation products is highly anticipated.

On Weibo, a hashtag titled "Apple New Product Launch" has garnered 270 million views and sparked 172,000 discussions as of Tuesday.

A Chinese netizen named Andy revealed his plan to watch the entire event, get just two hours of sleep, and then wake up for work, saying, "After all, I've been doing this every year."

Another netizen, who goes by the name mokaiyunwu, expressed immense excitement for the annual conference.

On the other hand, some said that they won't be able to watch the event live but are eagerly anticipating a summary first thing in the morning. They hope to stay updated on the latest releases.

Several topics of interest include the price, weight, screen brightness, and potential redesign of the side mute switch.

Some market analysts suggest that the upcoming iPhone 15 may encounter substantial challenges. Presently, consumer spending is on the decline, and the duration between product upgrades by consumers is extending, a trend that Apple is not exempt from.

In addition, the launch of the Huawei Mate 60 Pro is expected to heighten the competitive pressures facing Apple. According to analyst Martin Yang from the investment bank Oppenheimer, the release of this new Huawei smartphone could potentially lead to a reduction of Apple's iPhone shipments by 10 million units in 2024.

Sources close to Huawei have disclosed that due to the unexpectedly strong performance, Huawei has raised its shipment target for the Mate 60 series phones by 20 percent for the second half of the year. The annual shipment of new Huawei phones is expected to reach at least 40 million units, Securities Daily reported.

Global Times