Consumers queue up to experience the new Huawei Mate 60 Pro on September 3, 2023, in Shanghai. Photo: VCG

Huawei is to hold a high-profile new product launch event on Monday afternoon, which is expected to be the launch of a series of products including Huawei Smart Screen V5 Pro and Huawei MatePad Pro 13.2-inch flagship tablet, according to media reports.

However, insiders told the Global Times that there won’t be too many details of the closely-watched Mate 60 Pro phone series to be unveiled at the event, which has generated buzz among Chinese consumers for weeks after an unexpected debut on August 29, with some hailing the phone as representing a significant chip breakthrough.

The planned launch on Monday has drawn “unprecedented” attention across China, attracting the live broadcast and live-streaming of more than 100 media outlets. On Monday morning, Huawei-related “concept” stocks were active, with many jumping by 10 percent, hitting their daily limit. 

Industry observers were anticipating a formal detailing of the phone's specs and in particular the chipsets in the phone, which reportedly utilizes the Kirin 9000S chip, featuring either 7-nm or 5-nm process technology. Huawei has kept tight-lipped about the capabilities of the chip.

On August 29, Huawei surprised the market by kicking off early presales of Mate 60 Pro smartphone series ahead of Apple’s annual big launch event. Since then, Mate 60 Pro has been a big seller across the country. 

Consumers have been queuing up to grab a mobile phone outside Huawei’s offline stores.

Monday also marks the two-year return of Meng Wanzhou in 2021. Meng, now a rotating chairperson of Huawei, was arrested by Canadian authorities in December 2018 under the request of the US government.

Some netizens said a stronger Huawei returning to the center stage of global tech innovation may be considered as "a slap in the face" to the US government's ruthless suppression and attack on the leading Chinese tech company, especially as the planned event date marks two years of Meng's safe return from Canada to China.

Looking ahead, Huawei founder and CEO Ren Zhengfei said in a recent interview that US sanctions on Huawei provided both pressure and impetus. “Huawei may encounter more difficulties, but at the same time becomes more prosperous too,” Ren said.