PHOTO / CHINA
LEGO releases new toy sets inspired by Chinese culture at CIIE
By Xinhua Published: Nov 09, 2023 08:06 AM
Visitors walk by a figure of 3D Jinbao, mascot of the China International Import Expo (CIIE), built by LEGO bricks at the booth of Danish toy giant LEGO Group during the second CIIE in Shanghai, east China, Nov. 9, 2019. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE.(Photo: Xinhua)

Visitors walk by a figure of "3D Jinbao", mascot of the China International Import Expo (CIIE), built by LEGO bricks at the booth of Danish toy giant LEGO Group during the second CIIE in Shanghai, east China, Nov. 9, 2019. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE.(Photo: Xinhua)


 
A visitor views the model of a Chinese-style courtyard built with LEGO bricks at the booth of Danish toy giant LEGO Group during the third China International Import Expo (CIIE) in Shanghai, east China, Nov. 8, 2020. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE.(Photo: Xinhua)

A visitor views the model of a Chinese-style courtyard built with LEGO bricks at the booth of Danish toy giant LEGO Group during the third China International Import Expo (CIIE) in Shanghai, east China, Nov. 8, 2020. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE.(Photo: Xinhua)


 
This photo taken on Nov. 5, 2022 shows the exhibits of LEGO Group at the consumer goods exhibition area of the fifth China International Import Expo (CIIE) in Shanghai, east China. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE. It has been releasing toy products globally during each edition of the CIIE, most of which are inspired by Chinese culture.(Photo: Xinhua)

This photo taken on Nov. 5, 2022 shows the exhibits of LEGO Group at the consumer goods exhibition area of the fifth China International Import Expo (CIIE) in Shanghai, east China. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE. It has been releasing toy products globally during each edition of the CIIE, most of which are inspired by Chinese culture.(Photo: Xinhua)


 
This photo taken on Nov. 7, 2023 shows a model of Fengjing ancient town built with LEGO bricks at the booth of Danish toy giant LEGO Group during the sixth China International Import Expo (CIIE) in Shanghai, east China. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE.(Photo: Xinhua)

This photo taken on Nov. 7, 2023 shows a model of Fengjing ancient town built with LEGO bricks at the booth of Danish toy giant LEGO Group during the sixth China International Import Expo (CIIE) in Shanghai, east China. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE.(Photo: Xinhua)