The "Linyi Trade City  China Aggregation" International Brand Promotion Conference themed on "Gathering and Selling of Quality Goods around the World" was held in Beijing on December 10, 2023. The conference gave a detailed introduction of the achievements of Linyi, East China's Shandong Province in the trade and logistics industry in recent years and the development and deployment of Linyi Trade City's transformation and upgrading, aiming at further enhancing the influence of Linyi Trade City's international brand and helping the investment attraction to a new level. 

Zhang Xiaobin, member of the Standing Committee of CPC Linyi Municipal Committee and head of the city's publicity department presided over the conference. More than 100 foreign envoys, heads of business associations and representatives of trade and logistics enterprises attended the event. 

Linyi is a well-known commercial city in China and the country's logistics capital. And Linyi Trade City is the city's market cluster. Linyi Trade City is a fruitful achievement of more than 40 years of reform and opening-up, and has become a world-renowned bright business card and a source of vitality for Linyi's modernization.

Ren Gang, Secretary of CPC Linyi Municipal Committee, delivered a speech at the conference. He pointed out that in recent years, based on the advantages of trade logistics, Linyi has vigorously implemented the strategy of putting trade logistics first, and cultivated Linyi Trade City, which is "buying and selling goods all over the world."

He said that at present, Linyi is in a critical period of great change. The overlapping empowerment of major policies such as "the Belt and Road Initiative" and achieving green, low-carbon and high-quality development has brought unprecedented opportunities for city's leap-forward development. Linyi will continue to optimize its business environment, actively adapt to the trend of restructuring international economic and trade rules, promote exchanges and cooperation with all partners, and strive to achieve mutual benefit and common development.

Chen Jian, former vice minister of China's Ministry of Commerce, delivered a video speech and put forward three suggestions for the next development of Linyi Trade City: First, drive the city's development to a new level through the "big channel." With the channel to bring logistics, trade and industry, the city will be able to continuously enlarge the opening-up and market advantages of Linyi Trade City; The second is to promote trade growth with digitalization as a new engine. The city will continue to accelerate the innovation of digital technology and carry out high-quality cooperation in cross-border e-commerce and mobile payment. The third is to stimulate new impetus with the construction of an excellent environment to empower the park. Strengthen the creation of an excellent business environment for the park, and make Linyi Trade City a powerful cornerstone for enterprises' development.

Chen Jian, former vice minister of China's Ministry of Commerce, delivers a video speech at the conference

Awais Zafar, First Secretary of Pakistani Embassy in China, said that China-Pakistan friendship is profound and long-lasting. The development of Linyi in recent years reflects the vitality and innovation of China's economy. Building a modern commercial and logistics city not only tapped Linyi's own development potential, but also promoted it to become an important participant in the global economic structure. In the face of unprecedented cooperation opportunities, China and Pakistan will be able to further strengthen economic and cultural exchanges and expand new areas of cooperation.

Awais Zafar, First Secretary of Pakistani Embassy in China, addresses the conference

Juan Xinyang, member of the Standing Committee of the CPC Linyi Municipal Committee, and Vice Mayor of Linyi, made a promotion of "Linyi Trade City · China Aggregation." He pointed out that Linyi Trade City has adhered to the integrated development of "commerce, warehouses, logistics, parks and exhibitions," accurately served and merged into the construction of "four trade cities" - digital trade city, international trade city, green trade city and chain trade city, and has developed into a pilot area of market procurement trade mode, a national logistics hub of business service, a cross-border e-commerce and a provincial "Belt and Road Initiative" comprehensive experimental area, with obvious advantages of policy superposition. Juan said the city expects domestic and foreign merchants to visit Linyi for sightseeing, negotiation and cooperation, and make new and greater contributions to comprehensively accelerating the pace of transformation and upgrading of Linyi Trade City.

At the promotion conference, Zhou Keren, former deputy minister of China's Ministry of Foreign Trade and Economic Cooperation, delivered a keynote speech entitled "grasping the present situation and trends of international trade development and promoting the foreign trade construction of Linyi Trade City." He pointed out that in the face of the current challenges in global trade, the city needs to respond by strengthening cooperation, promoting innovation and inclusive growth. In this process, Linyi Trade City should exert its efforts in deepening regional economic cooperation, focusing on innovative cooperation in new fields, cultivating new formats and models of digital trade, strengthening international cooperation and exchanges, and increasing the international spread of brands.

Zhou Keren, former vice minister of China's Ministry of Foreign Trade and Economic Cooperation, delivers a keynote speech at the conference.

Zhu Siqiao, an associate research fellow at the Chinese Academy of International Trade and Economic Cooperation, said that the digital economy which brings with it new innovation, strong permeability and wide coverage has become a new economic growth point, a fulcrum for transforming and upgrading traditional industries, and an important engine for building a modern industrial system. Empowering business logistics through digital technology, realizing intelligent warehousing, logistics and other scene applications, and promoting related enterprises to carry out model innovation and product innovation, which can organically link production and consumption, expand the scope of transactions, promote the deepening of division of labor, and improve production efficiency, which is of great significance to promoting the stable development of China's economy.

Zhu Siqiao, an associate research fellow at Chinese Academy of International Trade and Economic Cooperation, speaks at the conference.

Yu Xinwen, CEO of Shandong Huafeng Enterprise Group, Guan Zhaojun, CEO of Shandong Lanhua Group, Sun Siyong, Chairman of Linyi Wholesale Market Group, Sun Baoan, President of the Linyi Wholesalers Association, and Li Hui, General Manager of Linyi Xinminghui Safety Technology spoke as enterprise representatives respectively.

The conference was hosted by Linyi Municipal People's Government, and jointly undertaken by Linyi Trade City Management Committee and the government of Lanshan district.