People attend a job fair targeted at the Guangdong-Hong Kong-Macao Greater Bay Area held at the Shenzhen World Exhibition & Convention Center in South China's Guangdong Province on November 22, 2023. Some 1,200 companies participated in the fair, offering nearly 50,000 positions. Photo: VCG

Recruiters have explained job responsibilities for thousands of applicants at recruitment fairs, with job seekers rushing to these fairs. Such scenes were seen nationwide as the spring recruitment season started.

The demand for talent, especially in high-tech fields, is sharply increasing, the Global Times has learned. Analysts said that with the development of high-tech industries boosted by innovation-driven new productive forces, the demand for talent will continue to increase and more new jobs will be created.

Boosted by the rising popularity of Sora, a text-to-video model by OpenAI, the number of new jobs targeting artificial intelligence generated content (AIGC) on domestic recruitment site Liepin increased by 612.5 percent in the first week after the Spring Festival holidays starting February 19, on a yearly basis.

The average annual salary has reached 443,700 yuan ($61,667). Algorithm engineers and product managers are the top two roles in demand, with algorithm engineers accounting for 18.95 percent of the open positions and product managers accounting for 12.63 percent, according to a report released by Liepin on Monday.

Emerging fields such as new energy, new manufacturing and biomedicine accounted for five of the top 10 open roles with the highest salaries in the first week after the Spring Festival holidays, according to a report Zhilian Zhaopin, a Chinese job-hunting platform, sent to the Global Times.

The number of openings posted by the new-energy, electrical and power industries increased by 14.5 percent year-on-year, read the report.

Employment conditions in 2024 are expected to be more favorable compared with last year, Li Chang'an, a professor at the Academy of China Open Economy Studies at the University of International Business and Economics, told the Global Times on Thursday.

"The fundamentals for economic development this year remain relatively solid. Employment in 2023 improved from quarter to quarter," said Li.

By the end of 2023, the total number of employed people in China was 740.41 million, with 470.32 million in urban areas, accounting for 63.5 percent of the total, according to figures released by the National Bureau of Statistics (NBS) on Thursday.

The increase in newly employed people in urban areas stood at 12.44 million for the full year, 380,000 more than in 2022, said the bureau.

Although the number of new jobs continued to increase, analysts warned that the pressure on total employment and structural problems remains.

The number of college graduates in 2024 is expected to reach 11.79 million, an increase of 210,000, reaching a new high, according to the Ministry of Education.

The employment situation of college graduates is grim, but analysts said that China's high-quality development means a huge demand for well-educated workers. 

The growing digital economy and the innovation-led new productive forces have created lots of new jobs, Pan Helin, a professor at Zhejiang University's International Business School, told the Global Times on Thursday.

New productive forces mean that advanced productivity has been freed from traditional economic growth models.

"The emergence of new productive forces is often accompanied by new industries, new business forms and new models. These new areas of the economy require a lot of talent, thus creating new jobs. The development of emerging industries such as the internet, big data and artificial intelligence has created new jobs," said Pan.

For example, by 2025, the total talent gap for energy-saving sectors and the new-energy vehicle industry is expected to reach 1.03 million, according to a Zhilian Zhaopin report published in January.

Analysts said that the focus should be on how to match the talent demand of enterprises with education at the university level.

"Certain industries and fields are facing challenges in hiring, particularly for skilled technicians, as talent demand continues to grow with technological advancements," said Li. 

China's "demographic dividend" has been transforming into a "talent dividend," Sheng Laiyun, a deputy commissioner of the NBS, said on Thursday.

"The average length of education for China's working-age population has increased to 11.05 years, and the number of experts, scientific and technological research personnel, and research and development personnel all rank first in the world," said Sheng.