An Apple store in Chengdu, Southwest China's Sichuan Province. Photo: IC

Apple announced on Tuesday a plan to open a new research and development (R&D) center in Shenzhen city, South China's Guangdong Province while upgrade its Shanghai R&D center to support product manufacturing. 

The new move came as the company just announced to open a new store in downtown Shanghai, underscoring the US tech giant's confidence in the Chinese market.

Later in 2024, Apple will open a new R&D center in Shenzhen, which is expected to provide strong support for the company's staff in the whole region while deepening cooperation with its local suppliers. The new center will strengthen Apple's capability in the testing and research of products including the iPhone, iPad, and Vision Pro, the company said in a statement appeared on its China website.

It also plans to upgrade its Shanghai R&D center to provide support for the reliability, quality and material analysis of its products.

"In Apple, we are proud that we can deepen our footprint in China and expand our world-class facilities here," Ge Yue, Apple's vice president and managing director of Greater China region, was quoted as saying.

Ge said that the new investment will further implement the company's commitment in the market and provide world-class products for Apple users.

According to Apple, it has invested more than 1 billion yuan in its advanced application R&D centers, and the investment volume will continue to increase along with the opening of the new facility in Shenzhen.

Recently, Apple has stepped up operations in China although the US government continues to seek "decoupling" with China with intensified sanctions, baseless accusations and repeated provocations against Chinese companies.

Apple is going to add a new store in downtown Shanghai on March 21, which is reportedly the highest-standard Apple store in the Chinese mainland.

Meanwhile, Apple faces fierce competition from Chinese local smartphone brands including Huawei, Xiaomi and OPPO.

Apple iPhones struggled in the Chinese mainland market in the first six weeks this year, with sales plunging by 24 percent year-on-year, a report by market research organization Counterpoint Research noted on March 5.