Promotional material for M+ Power Field Photo: Courtesy of the event

As the Beijing International Film Festival will be held as scheduled next week, the Beijing Langyuan Station will host a three-day film and television crossover market and various industry exchange activities from Friday to Sunday.

This year's activities will showcase several highlights, with the most notable being the M+ Power Field film and television crossover market.

The market, guided by the slogan "Off Screen is Boundless to Imagine," aims to break free from the confines of the movie screen, promote new cultural consumption, and explore the diverse possibilities of film and television entertainment.

Through the integration of film, games, and animation, the market will provide opportunities for ordinary citizens to participate in the activities of the Beijing Film Festival, adding a new dimension to the springtime consumer market in the capital.

The M+ Power Field event aims to eliminate the boundaries between the film and television industry and mass consumption, shift consumer patterns from purpose-driven to experiential, and build links between cultural industries and the digital economy, empowering urban lifestyles with film technology.

The event will feature nine major entertainment exhibition areas, as well as areas for film and television IP markets, cultural and creative markets, and dining markets, along with outdoor film screenings, IP treasure hunts, 4K restored film poster exhibitions, film and game-themed concerts, and film sports events.

In addition, the Beijing International Film Festival will host a large-scale live-action "script kill" event in the park, where visitors can follow detectives to decrypt the story behind the "theft of emotional raw materials warehouse."

Furthermore, Langyuan will collaborate with the China Film Industry Development Research Institute of the Beijing Film Academy to host a high-quality development forum for Beijing film and television post-production industry on Friday at Langyuan Station.

The forum, themed "New quality productive forces enhancing innovation capability," will focus on discussions and exchanges regarding the perspective of new quality productivity in the era of artificial intelligence and the considerations for film and television post-production.