Grace Gao (left), Vice President, Finance and Operations of UMP China and Snow J, Founder and CEO of Cheerful Music Photo: Courtesy of Cheerful Music

Universal Music Publishing Group (UMPG) China announced the signing of an exclusive global songwriting rights agreement with Cheerful Music on May 28. Under this agreement, UMPG China will exclusively represent Cheerful Music's songwriting rights outside the Chinese mainland.

Cheerful Music boasts a skilled music production team and extensive music resources, with a focus on creating original music for the international market. Its catalog includes numerous hit songs such as "Smiling Jianghu (Subject 3)," which has over 50 billion views on TikTok, and other popular tracks like "Summer in a Small Town," "TA SHAN HE," and "BAN SHENG XUE," all of which have topped music streaming platform charts.

"From the beginning, our vision has been to create music that resonates globally. Establishing our London branch was a significant strategic move, allowing us to collaborate directly with international artists and songwriters and connect with diverse audiences worldwide. I am confident that our collaboration with UMPG China will inject new vitality into our internationalization process," said Snow J, founder and CEO of Cheerful Music.

Vice President of Finance and Operations of UMPG China Grace Gao said that Cheerful Music creates music that resonates with current trends, producing globally popular hits. "Partnering with such a creative and culturally influential company is exciting. We look forward to working together to enhance Cheerful Music's appeal in the international music market and achieve greater success on the global stage," she said.