A backpack designed by Xiangxing Group, a China-based luggage producer, for media use during the 2008 Beijing Olympics Photo: 21jingji.com

During the Paris Olympics, a Spanish journalist carried and praised a Chinese-made backpack with the Beijing Olympics logo as "the best bag ever" for its exceptional quality. The endorsement sparked a surge in orders for the backpack, again highlighting the global recognition of Made-in-China products through the Olympic spotlight.

"Our company attracted more than 2 million viewers at our live-streaming site on Douyin.com within 18 hours, resulting in total sales of the backpack exceeding 3 million yuan ($419,720), Chen Haining, the manager of Xiangxing Group, the producer of the backpack, told the Global Times on Tuesday.

Chen added that the total sales of the backpack surpassed 5 million yuan within two days of live streaming, and the company's Douyin account has swelled with new fans, with the number of the new followers hitting 700,000 within three days, and going on to exceed 800,000 as of Tuesday.

This backpack was designed for media use during the 2008 Beijing Olympics. Since then, the backpack was spotted during many international events carried by international journalists.

The Spanish journalist said he has been using the China-made backpack since the 2008 Beijing Olympic Games for 16 years, according to a report by China News Service on July 25. 

Chen said that the backpack was specifically designed for the 2008 Beijing Olympics, utilizing advanced technologies of that time to ensure durability and strength, but the backpack cannot be reproduced using the Olympic logo due to copyright issues. 

The upgraded version of the backpack, priced at around 100 yuan, is now available and quickly sold out upon release. Other similar products made in China are also in high demand.

The backpack has attracted widespread attention from both domestic and international media in recent days, and its "high-quality" has become a popular description for Chinese-made products at this year's Paris Olympics, market watchers noted.  

The success of Made-in-China products in drawing consumers at the Paris Olympic Games lies in a combination of high quality and sharp market insight, Liang Zhenpeng, a senior industry analyst, told the Global Times on Tuesday.

"Seizing such opportunities requires genuine quality, and the market recognition could benefit the company's future market expansion abroad," he said. 

"Our team discovered that a foreign journalist mentioned this backpack in a China-related media report, and our company chairman shared the news online, encouraging us to respond proactively," Chen said, "I felt both excited and proud."

"We swiftly formed teams to handle the increased traffic generated by the Paris Olympic Games. During the past few days, our workers are motivated to create enough buzz that resonate with consumers," Chen told the Global Times.