Lion cubs (bottom left) and an elephant in the Maasai Mara National Reserve in Kenya. Photos: IC

Africa has recently emerged as one of the top destinations for Chinese tourists thanks to its unique travel experiences such as wildlife safaris, favorable visa policies, and improved travel infrastructure.

Countries like South Africa, Kenya, Tanzania, and Egypt have become popular destinations for Chinese tourists who are particularly drawn to Africa as it represents a "final frontier" for seasoned travelers who have already explored more traditional destinations including Southeast Asia, Europe, and North America. 

They are also keen on sharing their travel experiences on social media platforms like WeChat, Weibo, and the lifestyle-sharing platform Xiaohongshu, where the posts about wildlife sightings and cultural encounters have intrigued the interests of a growing number of potential backpackers. 

Han Jie, chairman of China Youth Travel Service (CYTS) Aoyou Technology Development Company, told the Global Times on Wednesday that the number of Chinese tourists traveling during the summer season of 2024 to Africa through CYTS Aoyou increased by 40 percent compared to the same period in 2023. Destinations like Kenya, Tanzania, and Morocco are seeing a surge in popularity.

Egypt welcomed 7.069 million inbound tourist trips in the first half of this year, generating a record $6.6 billion in tourism revenue. During the first quarter alone, around 90,000 Chinese tourist trips were recorded in Egypt, marking a 178-percent year-on-year increase. The Egyptian Tourism Authority aims to welcome a total of 300,000 Chinese tourist trips throughout 2024, the People's Daily reported.

Massive migration

"I still remember the local hotel staff member greeting us with a loud 'Jambo' as soon as they see you. If someone had a birthday or an anniversary, they would bang on pots and pans and sing the song 'Jambo' to celebrate with everyone," Yuan Liuliu, a tourist from Southwest China's Sichuan Province, told the Global Times on Wednesday.

In June, Yuan and her colleagues decided to travel to Africa together, inspired by the continent's "vast wilderness."

"It feels like Sub-Saharan Africa, in particular, allows you to see the most authentic animal world, far from the workplace and human beings, and makes you feel the abundance of possibilities in life," Yuan said.

For many Chinese travelers, many parts of Africa offer a unique experience that contrasts with the urban landscapes. Yuan said her experience in Kenya changed her perceptions as she went on a safari led by a local tour guide who loves China and has catered exclusively to Chinese tourists for years. 

"One amazing thing is that he has been doing safari tours for many years and doesn't need GPS. Driving such a large vehicle on the desolate savanna, he can find where the animals are precisely," Yuan noted.

According to the Kenya Tourists Board, Kenya's tourism industry has reported significant growth in the first six months of 2024, with revenue reaching Sh142.5 billion ($1.1 billion). The board said that the country welcomed 1,027,630 international visitors, marking a 21.3-percent increase from the same period in 2023.

Kenya's Maasai Mara National Reserve, currently at full capacity due to the wildebeest migration, serves as a major driving force behind the surge in visitors. 

The yearly migration, which reaches its peak in August, features wildebeests, zebras, and hippos crossing the Mara River on their journey to seek water and pasture, according to Africa News. 

The most dramatic moment occurs when the animals jump across the river, which is teeming with crocodiles. The migration kicks off in early July as the Serengeti in Tanzania dries up, prompting the animals to move toward greener pasture and water sources in the Maasai Mara. The spectacle concludes in October when the animals return to the Serengeti.

Study tour

Beyond wildlife tourism, Africa is also attracting young people for study and volunteer opportunities. A Chinese student studying in Canada, who requested anonymity, recounted her experience to the Global Times about volunteering in Kenya. "We built a foundation for a water tank at a local primary school in a week." She described her first impression of Kenya as "rustic and vibrant," noting the friendliness of the locals, especially the students who were excited to meet her.

Zhang Zining, who has been working in the tourism industry for eight years, told Portrait magazine that Kenya, in addition to being a popular destination for young people to take photos, has also become a new choice for many parents to send their children for study tours.

Compared to other places, Kenya's advantage is its high cost-effectiveness. A 5-day trip to Singapore, with average accommodations and only half a day of classes at the National University of Singapore, costs over 20,000 yuan ($2,804.03). If you go to Europe or the US, the price doubles to at least 60,000 to 70,000 yuan per person. However, a 10-day trip to Kenya, staying in luxury hotels throughout, costs just over 30,000 yuan, Zhang said. 

Many African countries have been introducing promotions to spur tourism since 2023. 

Angola announced a unilateral visa-free entry policy for citizens of 98 countries, including Chinese citizens. 

The Kenyan government implemented a visa-free policy for tourists worldwide, allowing visitors to enter without applying for a visa and only requiring them to obtain a travel permit through an electronic platform starting from January 2023. 

However, travelers to Africa are advised to remain cautious. Han emphasized the importance of safety, with travel agencies prioritizing secure routes and providing safety tips. 

As Africa's allure continues to grow, so does the importance of embracing both its natural beauty and the necessary precautions for a safe journey.