SOURCE / PRESS RELEASE
Dairy Producer Newo and Coffee Maker Fuel Espresso Announce Strategic Partnership Milk and Coffee Blend Brings a New Chapter of Boutique Living
The milk coffee industry has seen the formation of a new strategic partnership between Newo Truly Grass-fed Organic Pasteurised Milk (hereinafter referred to as Newo) and Fuel Espresso coffee, which was officially launched on August 27. The two industry leaders, both with roots in New Zealand, have joined forces to delight the coffee aficionados with a feast for the palate. The quality of the coffee beans is the foundation of a fine coffee, and the milk is the final touch. Without compromising the coffee's own flavour, Newo milk lets its natural freshness shine through, perfectly complementing both dark and light roasted beans. As espresso specialists, Fuel Espresso is renowned for its consistency, quality, exceptional service and inviting ambience across Wellington, Hong Kong, and Shanghai, while Newo has set itself apart from the rest of the dairy industry in its commitment to quality, bringing to the Chinese consumer the concept that New Zealand milk is "uncompromising in quality, uncompromising in health, and simple in choices."
Natural and safe from New Zealand
What comes to mind when you think of New Zealand? Is it the thousands of sails in the harbour, the charming fjords, the magnificent sea, or is it the dense forests and green grass pastures. The natural grazing environment, wide space, clean air and water, and rich feeding resources, all these exceptional advantages endowed by nature have created New Zealand a foundation for a premium milk that is difficult to replicate.
"New Zealand's distinctive natural pastures, grass-fed grazing, and no-supplement feeding practices guarantee the inherent purity of the milk. This feeding method not only contributes to the healthy growth of the cows, but also ensures that the milk produced is of a higher quality. New Zealand milk, which is yellowish in colour due to its rich beta-carotene content, has a superior nutritional profile and a stronger milky flavour compared to milk produced by grain-fed cows. New Zealand dairy farmers have been experts in grass-fed grazing for generations. They are adept at growing high-quality pasture and utilising grazing practices to maintain optimal cow health. Meanwhile, the New Zealand dairy industry adheres to rigorous quality control standards throughout the collection, processing, testing, and sterilisation phases to guarantee food safety," said Jessie Zhao, commercial officer from New Zealand government's international business development agency New Zealand Trade and Enterprise. All these factors have collectively enabled New Zealand dairy products to successfully gain international recognition and occupy a significant position in the global market.
As a representative of New Zealand's premium dairy companies, Newo built its strong reputation thanks to a "one-in-thousand uniqueness" character that has been a hallmark since its inception. "While there are many farms in New Zealand, only 10 percent are organic farms, of which only about 1 percent are grass-fed certified and own Jersey cattle. Such 'one-in-thousand' character makes the uniqueness of Newo's milk visible," said William, Head of Newo Greater China. Grass-fed certification and organic farming build the natural flavour of Newo milk. Newo adheres to the strict grass-fed guidelines of New Zealand, which include ensuring 10 acres of land for each cow, taking an average of 4 years to produce a bottle of milk, containing no pesticide residues, no genetic modification, no synthetic hormones and antibiotics, no chemicals ...... Maintaining a strict control system to ensure product purity results in natural, high-quality milk that is cleaner and more nutritious.
Newo, a New Zealand-born brand, is gaining ground in the country's leading markets. Newo milk is available for purchase at a number of high-end supermarkets, including Farros, New World and Naturally Organic Shops. It is also a popular choice among five-star hotels, well-known cafes, colleges and universities, kayak clubs and other establishments. Furthermore, dairy products produced by Newo, including yogurt and ice cream, have also received considerable acclaim.
Trusted choice for consumers
The name Newo comes from new ora, which means 'new life' in Maori. As its name suggests, Newo represents New Zealand's premium milk to the world and has become the trusted choice of worldwide consumers. Based on grass-fed and organic rules, Newo meets the stringent safety requirements of the New Zealand dairy industry, with strict transport conditions, operational procedures and high standards of pasteurisation to ensure that every bottle of milk reaches the dinner table safe and fresh.
"We see that with rapid economic and social development, Chinese consumers' demand for high-quality, healthy and organic dairy products continues to grow, particularly in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Seizing this opportunity, Newo officially entered the Chinese market in 2020, attracting consumers with its naturalness, purity, safety, nutritional value and environmentally friendly and sustainable production process," said William.
Specifically, Newo milk is rich in rich in A2 protein, Omega-3, and CLA and other nutrients, meeting the needs of elite families for fresh milk. As well as being a product for young and old, it also offers pregnant women and weaning babies a new choice that is safe and nutritious. At the same time, Newo's holding company, Jersey Meadows Dairy, one of the first companies in New Zealand to achieve multi-national organic certification, has been deeply involved in the dairy industry for many years and has always been committed to environmental sustainability and promoting green and low-carbon development, while ensuring the high quality of milk.
Perfect blend of milk and coffee
Like Newo, New Zealand-based espresso specialists Fuel Espresso has always been committed to consistency and quality.
Coming from a family with a long coffee growing tradition spanning five generations, late Sanjay Ponnapa, inherited the experience and passion in the family genes and founded the boutique coffee brand Fuel Espresso. Based on the espresso culture of Northern Italy, Fuel Espresso has always focused on high quality espresso from its humble beginnings in an espresso cart in the business district of Wellington, New Zealand, to the opening of espresso bars in Shanghai and Hong Kong. It uses 100 percent washed arabica specialty coffee beans and employs small-scale roasting and high grade packaging to ensure the high quality and unique flavour of its coffee. For over 28 years, Fuel Espresso has been dedicated to providing each and every customer a unique experience of Trieste, the home of Italian coffee.
From the very beginning, Fuel Espresso paid special attention to the storage and ageing of espresso beans, with the belief that 'the flavour of coffee can be enhanced by proper ageing.' Contrary to the global industry's obsession with the "fresh is best" dogma, Fuel has found that the flavour characteristics of its espresso blends continue to develop for 16 weeks after the roasting date under strictly controlled conditions of temperature, oxygen and humidity, which is similar to a fine wine. "Fine coffee is supported by high-quality water, so we have studied the chemistry of water and developed our own complex water filtration system to create the ideal water specifically for our espresso blends, which ensures the best possible quality of water in all of our espresso bars," said Ivy, Senior Brand & Marketing Executive of Fuel Espresso.
Furthermore, the rigorous quality control measures are a significant contributing factor to Fuel Espresso's ability to consistently deliver premium-grade products. Their coffee roasting equipment are approved for use in food processing in New Zealand. The raw coffee beans must undergo strict inspection by New Zealand customs and the biosecurity bureau. Roasted and aged, the coffee beans then are air-freighted to Shanghai and Hong Kong. They must then undergo customs clearance and sampling before being made into coffee and delivered to consumers. The rigorous inspection process throughout the entire production cycle ensures the high standards of purity.
"Our vision is to create the world's finest luxury espresso bar experience. To achieve this, we are committed to maintaining our independence and expanding at a reasonable pace to ensure the quality of every cup of coffee served. At the same time, we are constantly pursuing to enhance the overall customer experience regardless of the costs. We pay attention not only to the quality of our products, but also to the service we provide and the ambience of our establishments. We aim to deliver the best espresso possible, warm service and a welcoming ambience in our espresso bars that is ideal fuel for the meeting of many minds," Ivy shared.
Fuel Espresso has always been committed to using only premium dairy products. After in-depth research and selection, Fuel Espresso and Newo finally "tie the knot". The New Zealand-sourced organic milk and premium espresso blend offer a distinctive and authentic flavour. "We are both local brands in New Zealand, and we share a similar corporate development philosophy, high-end product positioning and commitment to nature. We believe our partnership will enhance the consumer experience, guiding them to a new level of high-quality living," Ivy and William noted.
With the milk and coffee blending in a harmonious way, the two brands complement each other. This collaboration brings not only high-quality products but also a win-win situation for both parties and marks a new chapter of boutique life.
Photo: Newo Tech Ltd
Natural and safe from New Zealand
What comes to mind when you think of New Zealand? Is it the thousands of sails in the harbour, the charming fjords, the magnificent sea, or is it the dense forests and green grass pastures. The natural grazing environment, wide space, clean air and water, and rich feeding resources, all these exceptional advantages endowed by nature have created New Zealand a foundation for a premium milk that is difficult to replicate.
"New Zealand's distinctive natural pastures, grass-fed grazing, and no-supplement feeding practices guarantee the inherent purity of the milk. This feeding method not only contributes to the healthy growth of the cows, but also ensures that the milk produced is of a higher quality. New Zealand milk, which is yellowish in colour due to its rich beta-carotene content, has a superior nutritional profile and a stronger milky flavour compared to milk produced by grain-fed cows. New Zealand dairy farmers have been experts in grass-fed grazing for generations. They are adept at growing high-quality pasture and utilising grazing practices to maintain optimal cow health. Meanwhile, the New Zealand dairy industry adheres to rigorous quality control standards throughout the collection, processing, testing, and sterilisation phases to guarantee food safety," said Jessie Zhao, commercial officer from New Zealand government's international business development agency New Zealand Trade and Enterprise. All these factors have collectively enabled New Zealand dairy products to successfully gain international recognition and occupy a significant position in the global market.
As a representative of New Zealand's premium dairy companies, Newo built its strong reputation thanks to a "one-in-thousand uniqueness" character that has been a hallmark since its inception. "While there are many farms in New Zealand, only 10 percent are organic farms, of which only about 1 percent are grass-fed certified and own Jersey cattle. Such 'one-in-thousand' character makes the uniqueness of Newo's milk visible," said William, Head of Newo Greater China. Grass-fed certification and organic farming build the natural flavour of Newo milk. Newo adheres to the strict grass-fed guidelines of New Zealand, which include ensuring 10 acres of land for each cow, taking an average of 4 years to produce a bottle of milk, containing no pesticide residues, no genetic modification, no synthetic hormones and antibiotics, no chemicals ...... Maintaining a strict control system to ensure product purity results in natural, high-quality milk that is cleaner and more nutritious.
Photo: Newo Tech Ltd
Newo, a New Zealand-born brand, is gaining ground in the country's leading markets. Newo milk is available for purchase at a number of high-end supermarkets, including Farros, New World and Naturally Organic Shops. It is also a popular choice among five-star hotels, well-known cafes, colleges and universities, kayak clubs and other establishments. Furthermore, dairy products produced by Newo, including yogurt and ice cream, have also received considerable acclaim.
Trusted choice for consumers
The name Newo comes from new ora, which means 'new life' in Maori. As its name suggests, Newo represents New Zealand's premium milk to the world and has become the trusted choice of worldwide consumers. Based on grass-fed and organic rules, Newo meets the stringent safety requirements of the New Zealand dairy industry, with strict transport conditions, operational procedures and high standards of pasteurisation to ensure that every bottle of milk reaches the dinner table safe and fresh.
"We see that with rapid economic and social development, Chinese consumers' demand for high-quality, healthy and organic dairy products continues to grow, particularly in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Seizing this opportunity, Newo officially entered the Chinese market in 2020, attracting consumers with its naturalness, purity, safety, nutritional value and environmentally friendly and sustainable production process," said William.
Specifically, Newo milk is rich in rich in A2 protein, Omega-3, and CLA and other nutrients, meeting the needs of elite families for fresh milk. As well as being a product for young and old, it also offers pregnant women and weaning babies a new choice that is safe and nutritious. At the same time, Newo's holding company, Jersey Meadows Dairy, one of the first companies in New Zealand to achieve multi-national organic certification, has been deeply involved in the dairy industry for many years and has always been committed to environmental sustainability and promoting green and low-carbon development, while ensuring the high quality of milk.
Perfect blend of milk and coffee
Like Newo, New Zealand-based espresso specialists Fuel Espresso has always been committed to consistency and quality.
Coming from a family with a long coffee growing tradition spanning five generations, late Sanjay Ponnapa, inherited the experience and passion in the family genes and founded the boutique coffee brand Fuel Espresso. Based on the espresso culture of Northern Italy, Fuel Espresso has always focused on high quality espresso from its humble beginnings in an espresso cart in the business district of Wellington, New Zealand, to the opening of espresso bars in Shanghai and Hong Kong. It uses 100 percent washed arabica specialty coffee beans and employs small-scale roasting and high grade packaging to ensure the high quality and unique flavour of its coffee. For over 28 years, Fuel Espresso has been dedicated to providing each and every customer a unique experience of Trieste, the home of Italian coffee.
Photo: Newo Tech Ltd
From the very beginning, Fuel Espresso paid special attention to the storage and ageing of espresso beans, with the belief that 'the flavour of coffee can be enhanced by proper ageing.' Contrary to the global industry's obsession with the "fresh is best" dogma, Fuel has found that the flavour characteristics of its espresso blends continue to develop for 16 weeks after the roasting date under strictly controlled conditions of temperature, oxygen and humidity, which is similar to a fine wine. "Fine coffee is supported by high-quality water, so we have studied the chemistry of water and developed our own complex water filtration system to create the ideal water specifically for our espresso blends, which ensures the best possible quality of water in all of our espresso bars," said Ivy, Senior Brand & Marketing Executive of Fuel Espresso.
Furthermore, the rigorous quality control measures are a significant contributing factor to Fuel Espresso's ability to consistently deliver premium-grade products. Their coffee roasting equipment are approved for use in food processing in New Zealand. The raw coffee beans must undergo strict inspection by New Zealand customs and the biosecurity bureau. Roasted and aged, the coffee beans then are air-freighted to Shanghai and Hong Kong. They must then undergo customs clearance and sampling before being made into coffee and delivered to consumers. The rigorous inspection process throughout the entire production cycle ensures the high standards of purity.
"Our vision is to create the world's finest luxury espresso bar experience. To achieve this, we are committed to maintaining our independence and expanding at a reasonable pace to ensure the quality of every cup of coffee served. At the same time, we are constantly pursuing to enhance the overall customer experience regardless of the costs. We pay attention not only to the quality of our products, but also to the service we provide and the ambience of our establishments. We aim to deliver the best espresso possible, warm service and a welcoming ambience in our espresso bars that is ideal fuel for the meeting of many minds," Ivy shared.
Fuel Espresso has always been committed to using only premium dairy products. After in-depth research and selection, Fuel Espresso and Newo finally "tie the knot". The New Zealand-sourced organic milk and premium espresso blend offer a distinctive and authentic flavour. "We are both local brands in New Zealand, and we share a similar corporate development philosophy, high-end product positioning and commitment to nature. We believe our partnership will enhance the consumer experience, guiding them to a new level of high-quality living," Ivy and William noted.
With the milk and coffee blending in a harmonious way, the two brands complement each other. This collaboration brings not only high-quality products but also a win-win situation for both parties and marks a new chapter of boutique life.
