Chinese online broadcasting platforms are facing increasingly fierce competition, with some courting Olympic athletes and entertainment superstars for their shows to publicize themselves, while analysts say online e-sports broadcasting and industry broadcasting are more likely to win in the long run.
Wu Xiaoming runs a sports export business, but the upcoming Rio Olympics has not brought him additional fortune.
The upcoming 2016 Olympic Games, hosted in Rio de Janeiro from Friday to August 21, will be a test for Brazil, which has been suffering from ongoing political turmoil and an economic recession. It will also be a challenge for many Chinese companies that are supplying the event with products such as air conditioners, mascot souvenirs, uniforms and construction equipment. These suppliers have complained about Brazil’s slow custom clearance and high duties, but hold onto great hope that the event will showcase the upgraded capabilities of China’s transforming manufacturing industry.
Golf’s return to the Olympic Games after 112 years may not be as triumphant as many in the sport hoped.